Signature Brew are kicking off their new beers for 2021 with Lo-Fi, an Alcohol-Free Pale Ale (£2.00 per 330ml can). The hazy, non-alcoholic beer is inspired by the lo-fi beats Signature Brew listen to when they want a chill one, but it contains nothing but the highest quality simcoe hops for big pine aromas & tropical fruit flavours, meaning it sits harmoniously alongside Signature Brew’s core range of amped-up beers.
For those missing their mates and long chats in the pub this January, a month that can always be a bit of a challenge, even without Lockdown, Signature Brew also wanted to help everyone check in with each other… and there’s no better way to catch up than over a beer. So, for a limited time, people can buy 12 cans of their hoppy new alcohol-free beer, Lo-Fi, they’ll send a nominated friend 12 cans of Lo-Fi too. For free.
Co-Founder Sam McGregor says,
It’s January. In a pandemic. And the pubs are shut. It’s an isolating time but talking is important. And talking to a mate over a beer is the most British form of therapy there is. So, we thought we’d help get friends talking by making it simple for you and a friend to get together over a beer, with the bonus of giving your friend a gift.
The Covid 19 crisis has seen Signature Brew get creative to keep the beer flowing in people’s homes, creating the Pub in a Box, hand delivered in London by musicians who had their tours cancelled (paid London Living Wage)and delivered via courier nationally. Signature Brew hosted a series of socially distanced gigs at the brewery to keep live music playing, they’re also prepping for the sold out Piss up in a Brewery (when all of this blows over), as well as two Skints gigs (their first in E17 for 10 years) something for everyone to look forward to – we can all raise a glass to that! Signature Brew are gearing up for a momentous 2021, a year that will see the brewery rally around venues and musicians whilst celebrating their 10th Birthday with many more live shows, exclusive beers and band collaborations.
Find Lo-Fi at Signature Brew’s venues, currently operating for collection, in Haggerston and Walthamsow, and via https://www.signaturebrew.co.uk/collections/live/products/lofi
The Crafty Beeress 