Innovative Swedish craft beer brand Pistonhead adds an unfiltered lager to their existing range of craft beers in the UK with the latest offering in the form of Haze Lager, an unfiltered lager dry-hopped and brewed with highly sought after Galaxy hops. The newest brew will be available from Pistonhead’s UK distributors Proof Drinks who are aiming to launch the lager into craft beer pubs and at events and festivals all over the UK from spring 2018.
At 5.1% ABV Haze delivers a pale and crisp lager that carries an extra intense mouthfeel thanks to its unfiltered characteristics. It is stacked with Australian Galaxy hops that produce mega hits of passion fruit and citrus and has a balanced bitterness owed to Pistonhead’s favourite Magnum hops that feature in all of the current Pistonhead range and complement this hazy brew’s malty, yeasty body.
Stephen Reynolds, Pistonhead’s UK Brand Manager comments: “We’re pumped to be launching Pistonhead’s newest brew straight from Sweden into the UK market. The existing range offers brews that are more floral and malty and dry-hopped with premium German and American hop varieties and so a pale, unfiltered brew with super premium Galaxy hops that create a more intense, citrusy and fruity flavour adds an extra level of depth to our ever-expanding range and gives our fanatics even greater choice within the Pistonhead craft beer offering”.
Pistonhead Lager’s brews have gained phenomenal success with the figurehead 4.6% Kustom Lager, and the dry-hopped brews Full Amber at 6.0%, 4.5% Flat Tire and non-alcoholic Flat Tire over less than four years in the UK market. Revelling in a 464% year on year value sales increase from 2016 to 2017 from £508,605 to £2,867,109, the brand continues to have 3 SKUs placed in the top 4 in the 330ml single can category with Full Amber in the top spot accounting for 31% of single can sales.
Pistonhead Haze Lager is available now from Proof Drinks.